An independent government agency in a large Western state was integrating numerous information systems through a single interface to support dramatically enhanced customer service. We played a lead role in devising the communication strategy and providing the written materials that would both inform and articulate the change program. Through surveys and focus groups and analysis of the information collected, we prepared written informative materials for multiple media. These materials encouraged continuing communication and helped drive the cultural change needed to support the technology and process changes brought about by the systems integration. Our tactical work included everything from executive speaking points and presentations to newsletter articles (print and electronic), e-mail messages, memos, and more. We also worked diligently to coordinate program communications with those of the agency's public affairs office to avoid disconnects between internal and external stakeholders.